Plan your go-to-market strategy and digital media existence with our marketing experts:
Putting effort into software development, it’s easy to forget about planning the marketing thing. We know that, and we’re here to help you with your go-to-market strategy and further marketing activities.
Properly planned marketing campaigns are essential for companies of every size, especially startups. It’s crucial to start acting before launching the app to build a database of potential customers and be prepared to serve them properly.
In many cases or industries, it’s worth implementing a marketing automation strategy, but it’s way too late if you start to build it after the app is launched.
We know not only how to build the app but also how to make it well-known among target users.
There’s more than certain that you won’t reach your goals without a marketing strategy. The times when many decision makers thought that a good product would sell itself with no marketing support are long gone. Now, when we are flooded with multiple pieces of communication, it’s not easy to be heard and remembered.
Without a good marketing strategy, you may build the best app ever and still don’t hold enough users to drive a profitable business simply because no one knows about it.
Marketing is about providing people with information about what they can use, how and – the most important – why. It’s the ultimate goal of your marketing activities – persuade people they will solve their problems or reach their goals using your app.
And then fulfilling this promise (that’s why you need the best app ever).
No, if you don’t have to earn money. At least not in a short time. How long your company is capable of operating without any income? If months or years, you probably can put the marketing strategy aside.
But, on the other hand, if you have enough money to run the company with no revenue, you have money to invest in marketing. Think about what you could get if you invest…
Life is probably more challenging, and you don’t have that much money to spend and need some earnings as soon as possible. This is why it’s worth acting earlier – having a grand launch instead of waiting for every single user to sign up.